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Month: August 2024

Optimizing for Amazon branded search: Best practices to boost visibility SEO 

Optimizing for Amazon branded search: Best practices to boost visibility

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Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics. Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different…

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Google declared a monopoly: industry reactions and implications google 

Google declared a monopoly: industry reactions and implications

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Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties. Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. “Google will appeal (and they said they will in their comically bad statement…

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Sustainable Infrastructure Holding Company (“SISCO”) Q2FY24 revenue (excluding accounting construction revenues) increases by 15.7% to SAR 302.5 million

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Q2FY4 revenue improved 15.7.% compared to Q2FY23 Q2FY24 gross profit of SAR 156.8m, a 15.4% growth Adjusted EBITDA of SAR 181.2, a 19.2% rise Sustainable Infrastructure Holding Company (“SISCO”, “TADAWUL: 2190”), Saudi Arabia’s leading strategic investor in Ports & Logistics and Water Solutions announces its financial results for the quarter ended 30 June 2024. Revenues for the second quarter of 2024, excluding accounting construction revenue, grew by 15.7% compared to Q2FY23, reaching SAR 302.5m. Quarterly, revenues rose by 17.4%, while H1 2024 revenue grew by 12% compared to H1 2023, driven by strong performance across all…

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BLUETTI Releases New Portable Power Station AC50B Just in Time for Summer Holiday Camping Technology 

BLUETTI Releases New Portable Power Station AC50B Just in Time for Summer Holiday Camping

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BLUETTI, a technology pioneer in clean energy, is set to launch the AC50B, a 700 W / 448 Wh solar generator across Europe on August 6th. This compact yet powerful generator allows users to stay powered and cool amid summer heat waves during camping, road trips etc. Weighing just 6.7 kg and equipped with an integrated handle, the BLUETTI AC50B is an incredibly handy power source for camping tents, campervans, cabins, and other outdoor situations. IMG_3453 Despite its compact size, the AC50B boasts a robust 700 W inverter that can boost to 1,000 W…

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X’s surge in traffic for advertisers is fake, report claims Social 

X’s surge in traffic for advertisers is fake, report claims

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More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report. X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Why we care. If three out…

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11 local SEO tools you should be using SEO 

11 local SEO tools you should be using

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From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations. I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build…

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Software-defined Anything (SDx) Market worth $130.9 billion by 2029 – Exclusive Report by MarketsandMarkets™

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The Software-defined Anything (SDx) Market size is projected to grow from from USD 44.5 billion in 2024 to USD 130.9 billion by 2029, at a CAGR of 24.1% during the forecast period, according to a new report by MarketsandMarkets™. SDx technologies will result in lower capital and operating costs because of more efficient use of resources and the automation of many operations in the network. This efficiency makes SDx appealing to organizations that would like to reduce expenses without costly down-scales in capacities. MarketsandMarkets Logo Browse in-depth TOC on “Software-defined Anything (SDx) Market” 367 – Tables59…

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