Google Ads adds Video Enhancement for Performance Max
Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control. Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing. What’s happening. Advertisers reported seeing this feature in some campaigns, with the option being automatically opted-in by…
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