news, Author at Latest News, Headlines at Peter Zmijewski

The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

July 10, 2020 news

“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.” John Seifert, Global CEO of Ogilvy, discusses how technology such as AI is disrupting the advertising industry in an interview on CNBC International on location in Cannes: The Disruption In Our Industry, It’s…

Bing

Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section

July 9, 2020 news

Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files. Frédéric Dubut, a senior program manager at Microsoft working on Bing Search, said on Twitter Wednesday that when you create a specific section in your robots.txt file for its Bingbot crawler, you should make sure to list all the default directives in that section. Specify directives for Bingbot. “If you create a section for Bingbot specifically, all the default directives will be ignored (except Crawl-Delay),” he said. “You MUST copy-paste the directives you want Bingbot…

google

Is it time for Google Scotland?

July 8, 2020 news

Google has search results specific to 179 countries but some improvements are needed to be regionally relevant. Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to organize the world’s information and make it universally accessible and useful,” and most would probably say that it is doing a pretty good job of that. However, for users in Scotland (plus Wales and Northern Ireland) Google often serves up results that are not relevant and in…

SEO

How in-house SEO teams and enterprise tech can boost organizational efficiency

July 6, 2020 news

SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit. SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. “SEO done alone gets lonely results” “You need to actually be engaging…

SEM

Microsoft launches a free Search and Social campaign management platform for SMBs

July 5, 2020 news

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram. Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is heading into a pilot stage that is accepting new participants. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft, Google, Facebook and Instagram, and Twitter’s ad platforms. The product came out of the company’s…

Comcast Joins Mozilla’s Secure Browsing Initiative

July 1, 2020 news

Comcast has become the first ISP to join Mozilla’s initiative and “provide Firefox users with private and secure encrypted Domain Name System (DNS) services through Mozilla’s Trusted Recursive Resolver (TRR) Program.” Mozilla has been one of the companies on the forefront of protecting user privacy. One of the areas they have been focusing on is encrypting DNS traffic, which helps protect browsing activity from collection, interception or manipulation. For this to work, however, it requires partner companies to agree to standard rules about how data is collected, protected and used.…

google

Google tests showing Analytics data in Search Console with ‘Insights’

June 30, 2020 news

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of the site and its pages, including page views, average time on page, referring sites information and more from Google Analytics. Google Search Console Insights. Google has not officially announced anything about Google Search Console Insights, but Search Engine Land has obtained…

Marketing

Apple’s Siri gets first major redesign in years

June 29, 2020 news

Plus there is a new Apple Translate app that is private and on-device. Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not overtake the whole screen, instead it shows a Siri logo at the bottom of the screen. This new interface will launch in iOS 14. What the new Siri looks like. Here is a screenshot shown during the Apple WWDC virtual event Monday of the new Siri interface when activated in the new…