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google 

Google to Remove HTTPS Secure Indicator in September

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The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels. The news was confirmed on May 17 by Google Chrome Security Product Manager Emily Schecter on the company’s official blog. According to Schecter, users of Chrome version 69 will no longer see the green “Secure” label and lock icon beside HTTPS secure websites starting in September. Meanwhile, sites without HTTPS certificates will trigger a “Not Secure”…

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Bing 

Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically

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If you haven’t set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. Ginny Marvin on January 11, 2019 at 12:03 pm If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual descriptions. Here’s why. Dynamic sitelinks have been around for many years in both Google Ads and Bing Ads. They can show with your ads if you haven’t set up manual sitelinks. But, there’s a twist. The…

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Latest News 

New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers

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Instagram is set to start developing analytics tools that will inform companies what products are being bookmarked by users. The information can help brands in their ad targeting campaigns. Instagram formed a team in 2017 to transform the app into a conduit for online shopping. With that goal in mind, the team launched a new tool last month that allowed users to bookmark products that captured their interest. Now, Instagram is working on creating a tool that will tell brands which of their products are being saved. The company is…

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Bing 

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

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Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, somewhat convoluted and sometimes strainedpartnership that traces back to 2009. What is changing? Microsoft’s Bing Ads will be the exclusive search adverting platform for Verizon Media properties, including Yahoo and AOL. When Microsoft and the then-independent Yahoo last renegotiated their search advertising partnership in April 2015, Yahoo was looking to build up…

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SEO 

SEO tips, tools, and how to’s: Best of 2018

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It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO. On Monday, we’ll have a roundup of our top articles on search industry news and trends. 1. How to force Google to recrawl your website If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site,…

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google 

Google’s Rich Results testing tool now supports code editing

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You can now edit the code in the rich results test and see what those edits do in real time. Google has updated its Rich Results Test tool to let webmasters edit the code and see how those edits impact their results results. Google announced this as part of the Chrome Developer Summit this morning. What are rich results? Rich results are search results that go beyond the standard blue link, they may include a carousels, images, stars, ratings, images or other non-textual user interface elements. How it works. Here…

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google 

DuckDuckGo study says Google search personalization perpetuating ‘filter bubble’

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Google’s response is that significant SERP personalization is ‘a myth.’ Greg Sterling on December 4, 2018 at 4:11 pm More A new study (via Wired) from Google rival DuckDuckGo charges that Google search personalization is contributing to “filter bubbles.” Google disputes this and says that search personalization is mostly a myth. The notion of filter bubbles in social media or search has been a controversial topic since the term was coined a number of years ago by Eli Pariser to describe how relevance algorithms tend to reinforce users’ existing beliefs and biases.…

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google 

Google shutting down Allo, where Google Assistant made its debut

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The company is investing in Duo and Android Messages, where it says it’s seeing consumer traction. Google has struggled with its messaging strategy over the years, with numerous experiments and false starts since Google Talk was launched in 2005. Add to that list two of its more recent initiatives, Hangouts and Allo, which are being shuttered. Hangouts will live on as an enterprise tool, while Allo’s features are being integrated in the Android messaging app Messages. Allo will be supported until March 2019 and users can export their messaging histories…

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Marketing 

Compare 15 top marketing automation platforms

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Find the right marketing automation platform for your business. Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report includes…

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SEO 

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

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Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by Jumpshot notes that what used to be Google’s share of product searches just three years ago is now Amazon’s and vice versa. The report says that by 2018, 54 percent of product searches began on…

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