Social 

How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time

Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has the potential to bring a tremendous amount of attention to your business. In fact, research has shown that content marketing through social media generates 3 times as many leads while costing 62 percent less than traditional marketing strategies. That’s largely due to an increase…

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google 

Google My Business Video Upload Not Working: Server Reject Error

Google has confirmed they are working on fixing a bug within Google My Business for uploading videos to your business listing. When you try to upload videos, Google is returning a “server reject error.” Allyson Wright, Community Manager, Google My Business said “I can confirm that this issue has been escalated and is being looked into.” Here is the error that was posted in a Google My Business Help thread:

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google 

Google Link Penalty Can Remove Rich Snippets/Results

Google has said they can issue a rich snippets or results manual action, removing the ability for the site from showing rich results in the Google listings. But do other penalties, like link penalties, also result in removal of rich snippets? It appears that may be the case. A Google Webmaster Help thread has a webmaster complaining his site is not showing rich results and snippets in the Google search results. A lot of people offered up advice but then Google’s Aaseesh posted saying the site has an inorganic links…

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World 

The Muse Founder Kathryn Minshew on the Importance of Trusting Your Instincts

Kathryn Minshew, Founder & CEO of The Muse recently talked about the importance of making the important ‘irreversable’ decisions for her startup company. The Muse is a massively successful resource for people to craft and find fulfilling careers with over 50 million users. Although It’s not a job board you can find jobs on The Muse. Employers like to use The Muse to attract talent by telling a more authentic and compelling employer story. The Muse Founder and CEO Kathryn Minshew discussed the challenges of making decisions in a recent…

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Marketing 

5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create…

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Bing 

Bing Ads changes when conversions are reported

The change applies to conversion and assist reporting. Bing Ads is switching the time at which a conversion is reported as having occurred, the company announced last week. Conversions now get reported as having happened when a user clicked on an ad that led to a conversion — rather than at the day and time when the conversion is completed. Likewise, assists are reported based on when a user clicked on the ad that contributed to a conversion. How it works. As an example, Bing Ads presents this scenario: Day…

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Marketing 

You Don’t Have to Buy Google Ads to Create a Big Company

Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a free leader product or service that drive customers to your site for you to later upsell. Patel sees this alternative solution as a less expensive and more sustainable “growth hacking” strategy. You Don’t Have to Buy Google Ads to Create a Big Company Google Ads are continually rising in cost. What if I told you I have a really cool solution that’ll give you…

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Marketing 

Why search marketing matters in 2018

First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The others? Didn’t stand a chance. “Marked as read,” “deleted,” and otherwise wholeheartedly, happily ignored. Long story short, consumers these days are drowning in emails. We have promotions, “we’ve missed you!”s, “rate our product!”s, and 100 other…

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Marketing 

Getting started with Accelerated Mobile Pages: 5 helpful guides

Here at Search Engine Watch we have covered the evolution of Accelerated Mobile Pages (AMP) across numerous posts since the project’s launch in earnest in 2016. The Google-led framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. Of course, this is good for user experience and visibility in the SERPs. So it is understandable that many well-known sites – including eBay, Twitter, Tumblr, Reddit, Medium, and Pinterest – have incorporated AMP across their pages. I thought I’d use this post…

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google 

Opinion: Google can’t resist China’s 800 million internet users

Despite moral and ethical concerns, Google CEO Sundar Pichai defends company’s potential re-entry into China. At a conference in San Francisco on Monday, Google CEO Sundar Pichai for the first time discussed the existence of censored search engine for the Chinese market. The news of the project was originally reported by The Intercept in August. Previously leaked details of the project, code-named “Project Dragonfly,” have focused on the how the tool would censor content deemed offensive by the Chinese government (e.g., queries about “human rights”). An internal memo generated by…

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