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Author: news

SEM 

Here’s how to copy old AdWords column settings to the new Google Ads UI

news

If you’ve been putting off the hassle of rebuilding your beautiful columns layouts from the old AdWords interface, Google has acknowledged your pain. This week, Google added the ability to copy your columns preferences from the old AdWords interface to the new Google Ads interface. How to do it. Go to the Tools icon in the upper right corner of the UI and select Preferences (under the Setup column). Expand the new “Columns preference” option to copy your previous column preferences to your Google Ads account. Important to note. There…

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Bing 

Bing Ads now supports language targeting at the campaign level

news

The change brings language targeting in line with Google Ads, making campaign imports smoother. Bing Ads announced Wednesday that advertisers now can target multiple languages at the campaign level. For global advertisers that don’t break out language targeting in separate campaigns, this will be helpful update. What changed? Previously, Bing Ads only supported language targeting at the ad group level. That meant settings had to be carried through to multiple ad groups. It also meant that the settings weren’t in alignment with Google Ads campiagns, causing problems when advertisers targeting…

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Marketing 

Stitch Fix CEO Says Localization and Brand Marketing are Key

news

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO of Stitch Fix discussed their current marketing strategy on “Squawk Alley” earlier today: Stitch Fix Enters the UK Market I’m excited about heading into the UK. What we see in Stitch Fix Mens has given…

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Social 

Publishers on Twitter can now monetize videos viewed by global audiences

news

Previously, publishers could only monetize organic video content within their home country feeds. Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers should care While this change will increase the opportunity for publishers to generate revenue from their video content outside of their home…

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SEO 

New SEO Scam; SEOs Warning Google Will Ban Site

news

There is a new SEO scam out there, one that seems honest and forth coming. A reported SEO calls site owners that have well-established rankings in the search engines. They warn them that Google will be banning their Web site and that they should switch over to his SEO company so they can fix the issues prior to being banned. The so-called SEO lists reasons why the site will be banned, such as some bad links (that are out of the control of most site owners) and then gives examples…

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business 

Chinese Internet Growth is Staggering and is Still an Enormous Business Opportunity

news

South China Morning Post CEO Gary Liu recently gave a Ted Talk explaining the staggering growth of the Chinese internet and how it is rapidly changing millions of lives for the better. What’s especially fascinating is how impactful their internet growth has been for the Chinese migrant workers and the poor and how this is only the beginning. There are still 600 million Chinese offline, their wages are rising too which means their spending power is a huge opportunity for internet startups. South China Morning Post CEO Gary Liu talks…

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Technology 

SEC Chairman: We Want America to Lead the World in 5G

news

FCC Chairman Ajit Pai recently talked about the upcoming White House meeting which Verizon, AT&T, and Sprint are all expected to attend. The FCC Chairman says that it’s vital that we eliminate the local regulatory hurdles that are currently preventing 5G from being implemented in the US. FCC Chairman Ajit Pai via CNBC’s Squawk on the Street: We Want America to Lead the World in 5G We want America to lead the world in 5G just as we led the world in 4G. That, of course, takes private sector initiative…

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Social 

Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up

news

Dynamic ads are getting customizable overlays, and Facebook’s recently introduced video creation kit will include holiday-specific templates. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. The updates include an expanded set of customizable overlays for dynamic ads, holiday-specific templates and stickers available in the video creation kit and new features for Facebook’s Collection ad unit. Here’s a quick overview of the latest updates: New overlays for dynamic ads Facebook’s dynamic ads, which allow advertisers to retarget…

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business 

Rules for Creating Perfect Push Notifications

news

Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can immediately grab attention is a skill. Here, are some easy-to-use points to make sure you master your Push Notification skill. Ride the Trend One of the best ways to garner engagement is to join the bandwagon of conversing about the current occurrences and events. Whether it is…

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Social 

Snapchat launches multiple e-commerce ad options in time for holiday shopping

news

Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads. Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap ads available to all advertisers via its self-serve ad-buying platform, allowing advertisers to import product catalogs to create ads automatically from existing assets, and introducing new advanced pixel targeting features. The Snapchat Partner list is also gaining more than 30 new agency partners to help advertisers build their e-commerce and…

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