news, Author at Latest News, Headlines at Peter Zmijewski

The secret formula for determining a marketing budget

September 28, 2018 news

Balancing tools, time and resources to hit the magic number. ollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective from SharpSpring, he shares two simple equations that can take a lot of the guesswork out of the budgeting process. Get it now to learn: how to use these equations for your own marketing efforts. why it’s important to…

Bing

Bing finally releases AMP viewer for news stories in mobile search

September 27, 2018September 27, 2018 news

The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results. Bing announced Monday the release of the Bing AMP (Accelerated Mobile Pages) viewer. With the release, Bing mobile searchers will be able to access AMP-enabled pages from the search results. AMP viewer and AMP carousel rolling out globally. AMP pages are now available in the news carousel in the US and will be rolling out to other countries in the coming months. It will also become available for more links in Bing search results and…

google

Google celebrates its 20th birthday: A look back on 2 decades

September 27, 2018 news

In true “googley” fashion, the search giant commemorates its anniversary with a doodle highlighting key events of the past 20 years. Google’s exact “birthday” remains a mystery, but the company officially lists September 27, 1998 as the day the company began. Today it is celebrating the occasion with an animated doodle that spotlights notable events from each of the 20 years since then. It’s an interesting look back in time, and for someone who was present at Google’s “birth,” a remarkable reminder of how much has changed in two decades.…

Technology

How to Write Code 10-20 Times Faster

September 26, 2018 news

Writing code is at the heart of software and it’s what makes applications like Google, Facebook, and Tinder work. The problem for startups and large enterprises alike is that writing code is a tremendous undertaking, costs a lot of money and takes a lot of time. For years, companies have been trying to create code-writing software with limited success. Appian CEO and founder Matt Calkins says that their code writing platform is a generational improvement that will literally, according to an independent study, enable developers to write code 10-20 times faster because…

Marketing

Amazon Emerges as a Major Player in Digital Advertising

September 26, 2018September 26, 2018 news

“Amazon” and “ads” are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the third largest online advertising platform in the United States. According to eMarketer, there’s a strong possibility that the retail giant will surpass Microsoft and Verizon in terms of online advertising this year. The company estimated that Amazon’s advertising arm will bring in around $4.6 billion in profits in 2018. This gives Amazon a 4.1 percent slice of the advertising pie. What’s more, $1.6 billion…

business

Make Your Notification Impressive For Quick Response

September 25, 2018September 25, 2018 news

Whenever you publish any Web Push Notification, you must keep in mind that it should be effective to the viewer in one look. Effectiveness is the key to success in any field. Characters of the notification should be in limit and must contain all details so that users can read it easily and they do not feel bored of it. People will go for it and also ask their near ones if they find it valuable. We are discussing below some points which must keep in mind while making notifications.…

SEM

Learn about people-based marketing from eight experts

September 25, 2018September 25, 2018 news

Get best practices for embracing a people-based approach. For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touch points and devices. Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people. People-based marketing is the ability to identify customers and prospects across channels and devices so you can deliver more relevant — and effective — messages. If you want to deliver on a people-based marketing strategy, you must…

Bing

Bing Ads Automated Extensions Are AI Powered

September 24, 2018 news

Bing announced they have launched automated extensions that are powered based off of AI, artificial intelligence. The AI will help Bing “analyze huge amounts of data and find more effective ways to supplement your text ads with extensions for improved visibility and increased performance, with no action required from you,” to create your automated extensions. Bing wrote: Bing collects and extracts relevant and useful content to ensure the right extensions appear at the right time. This data can come from the content on your website, your ad descriptions, a user’s…

SEO

SEO: Does Google Treat Content With Quotes Or Brackets Differently?

September 24, 2018 news

So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal” if you use brackets a lot of quotes or brackets. Why? Because maybe, just maybe, Google will think that “SEO” means something different than [SEO] or (SEO)? The question came up on Twitter and Pete Meyers from Moz answered it and John Mueller responded to his answer with a thumbs…