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Author: news

Technology 

What Are Businesses Trying to Accomplish with AI-Powered Customer Support?

news

Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s the promise of AI-powered automated customer support. “A big part of what we need to be able to do at a call center is to help our clients gain that insight to go away with something they didn’t even know they needed before they came into the situation,” noted Rob High, Chief…

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Social 

Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps

news

Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics. Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads for travel for flight, the new ads let advertisers go beyond the…

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World 

Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

news

The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the 2016 election, Nike had to have known that it would bring controversy if not outright boycotts from some quarters. But that may…

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SEM 

Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ

news

It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two very large SEM companies named ReachLocal and Yodle as not delivering on their promises to their customers. Here is a quote: The Federal Trade Commission has received about 60 complaints involving ReachLocal since 2009 – roughly half of them filed within the past two years – and more than 180…

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google 

Google speeds up some searches by 2x with use of Service Worker and Chrome for Android

news

VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome for Android running version 62 or up. Dion Almaer, Google director of engineering, and Ben Galbraith, Google senior director of product said last week at Pluralsight Live in Salt Lake City, Utah that this was the “largest deployment of Service Worker probably out.” They were able to get Service Worker to “give you results sometimes twice as fast”…

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SEO 

Google SEO: Should Titles & H1 Tags Be Exactly The Same?

news

The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent. Now a Google Webmaster Help thread has people asking if the title and the H1 (header) tags need to be exactly the same or identical. The answer is that “consistent” doesn’t mean “identical.” With Google News, you probably want to keep them almost exactly the same. But with normal Google web search, having them close is fine. Personally, I like to use a more explanatory but shorter headline with my…

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Marketing 

Google Introduces New Metrics to Help Marketers Test Ad Strength

news

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective. Research by Google, however, revealed that 91 percent of mobile device users have purchased or planned to purchase something after they saw a relevant ad. Since relevance is a key factor behind which ads most appeal to consumers, Google recently rolled out an ad strength metric and also…

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google 

Google Medic Update: What You Can Do To Fix Your Rankings

news

I know Google has said that with the Google Medic Update that started around August 1st that there is “no fix.” Google just wants you to make your site better and over time, you might be rewarded. But SEOs and those impacted in a negative way want to know what they can do to recover. While I personally cannot say you need to remove bad links or improve your on page SEO, I decided to run the survey data through a toolset named Cora that has a reputation of going…

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Technology 

Use technology to enable great storytelling

news

Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, and successful brands have proven there are many ways to tell stories. Companies need a platform that lets them develop the content, create the stories and post content on social platforms the way they want,…

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Bing 

Bing Ads Improves Google AdWords Import

news

Bing announced they have improved the import feature from Google AdWords to Bing Ads. Specifically you can now import more from Google to Bing, including more in quantity and more in terms of data. Here is what you can import now: 10 thousand Campaigns 1 million Ad Groups 5 million keywords 4 million ads 2 million ad group-level and campaign-level negative keywords combined 2 million ad group product partitions 200,000 all other entities combined 500,000 targets Aage and gender targeting Negative keyword lists There is a Show Advanced Options and…

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