You are here

Author: news

SEM 

Keyword research strategies in a close-variant world

news

Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Google once again has disrupted the search marketing community by announcing exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match keywords will have to shift their bidding, structure and keyword strategies to avoid wasted spend. The writing has been on the wall since 2014, and while the motive and benefactors are…

Read More
Bing 

The ultimate guide to using Bing Webmaster Tools – Part 6

news

Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently. In the first five parts of the Bing Webmaster Tools series, I covered both the publicly facing tools as well as the tools that require login to and a Webmaster Tools account to access. With all of these tools available at your fingertips have you ever wondered how often you should be logging in to manage your website or to access data?…

Read More
Technology 

Focus on One Thing and One Thing Only… The Customer

news

Bill McDermott, who went from teenage deli owner to SAP SE Chief Executive Officer, recently gave an inspirational talk about how focusing on the customer is the most important thing for any business to succeed. Below is a brief excerpt: I came to the clear conclusion that there’s a perfect correlation between winners having dreams and accomplishing amazing things, but we all start somewhere. I traded in three part-time jobs to be a teenage entrepreneur running a delicatessen in Amityville Long Island. So I’m broke and somebody gives me a note for…

Read More
Marketing 

Go Where Your Customers Are… the Mobile Phone

news

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies. In an entertaining and informative talk, Gil spoke about the challenge of getting companies like Win-Dixie to understand that they should be engaging with their customers on the device their customer is always paying attention to, and that’s the cell phone. It’s not about advertising either, it’s about being part of the conversation, being a brand that matters. Here are selected excerpts from Gil’s talk below that highlight this…

Read More
SEM 

Play ‘Brand Offense’ to win at search

news

Live webinar: Thursday, September 20, at 1:00 PM ET (10:00 AM PT). Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor? Join our brand and search experts to learn how playing…

Read More
SEO 

Associated Press Goes On Rampage Against Bloggers

news

Blogger Mathew Ingram reports that the Associated Press has gone after a news blog for infringing upon copyrights. In summary, the AP has gone after a blog that posts short excerpts pointing to original AP articles, claiming that “fair use” does not permit this practice. What’s the rationale? Some people think that they’re not willing to let go of old practices. The AP is pissed that their antiquated business model no longer exists. The AP is behaving more and more like a bully Others believe that the AP is being…

Read More
Bing 

Bing Ads enhances Overview tab, makes it easier to save, share reports

news

Updates include the ability to add or exclude search queries from the Overview tab. Bing Ads is making several reporting updates for the web interface that are aimed at making it easier for advertisers to analyze their account performance. Share and save reports from Campaign and Account Summary pages First is the option to save, schedule and share reports you create from the Campaign page and Account Summary page, as shown in the screen shot above. When you opt to download a campaign or account summary report, the download window…

Read More
google 

Google Search Ranking Update Brewing? Early Signs Of Algorithm Shifts.

news

I am seeing super early signs of a Google search algorithm update brewing right now. There is some early limited chatter as of early this morning in the forums and on social media. Some of the automated tracking tools also are picking up changes, while some are not. So it is super early but something might be brewing – we should know more within 24 hours or so. Are you seeing any changes as of around 5am EDT this morning in terms of your Google organic traffic and/or keyword rankings?…

Read More
google 

Google’s exact match close variants expand again: Now include same meaning variations

news

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query. Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has steadily morphed over the past few years. First including plurals, misspellings and other similar variants came in 2014 and then different word order and function words took hold in 2017. Now phase three is here. On Thursday, Google…

Read More
Bing 

The ultimate guide to using Bing Webmaster Tools – Part 5

news

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling history on Bing. However, you can also use some free publicly-available tools that don’t…

Read More