google 

New Google Search Console Finally Gets Link Report

Google has announced that the new beta Google Search Console is now getting the link report. Google said they are moving the Links to your site and Internal Links report from the old interface into the new Google Search Console under a single Links report. I do not see it rolled out yet but it should be live soon, Google says. You will be able to access the link report, as I covered at Search Engine Land, over at https://search.google.com/search-console/links when it is rolled out – but that might take…

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google 

Google marks 14 years as a public company

Today the search giant ranks as the world’s third most valuable company. Despite concerns that going public might endanger Google’s famously quirky but intensely focused culture, the company’s initial public offering (IPO) went forward on August 19, 2004. The company offered 19,605,052 shares at a price of $85 per share, valuing the company at more than $23 billion. Fourteen years later, Google parent company Alphabet’s market cap is just over $766 billion, behind only Apple ($927 billion) and Amazon ($778 billion). The company was just five years old at the…

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Social 

LinkedIn set to launch redesigned Groups platform by end of August

The company sent a notification email to Group managers outlining coming changes. LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the latest updates. “We’ve heard from many of you over the past year that boosting engagement and enabling vibrant discussions in your groups is important,…

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Marketing 

7 Most Attention-Grabbing Words to Use in Your Online Marketing

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them. So what words have the most power to get people interested in what you have to offer? 7 Words That Will Grab the Attention of Your Customers 1. Free People love to get free stuff, so it’s no surprise that “free” is one of the most persuasive words in the English language. It’s often the primary factor in what product a customer…

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Bing 

Bing Knowledge Panels Cite Sources & Can Pull From Facebook & YouTube

Brodie Clark posted on Twitter that he found it interesting that Bing would show Facebook as a source of information for their knowledge graph. Microsoft and Facebook do have a partnership, of course. But still. Here is the example he used, where the knowledge panel for [portion perfection] used Facebook data. The neat thing is that they actually cite and link to where the knowledge information is coming from. Same with a search in Bing for [google] – it says this comes from Wikipedia, Crunchbase and Freebase and the text…

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SEO 

How Bing is enhancing search and apparently growing as a result

Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look.   When Microsoft announced strong annual financial results July 19, the growth of the company’s cloud services dominated the conversation. But I noticed something else in the company’s numbers: continued growth for Bing.  Although Bing accounts for a small share of Microsoft’s revenues, the search platform grew 17 percent year over year. TechRadar reported, “As more people used Bing, the search revenue (excluding traffic…

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google 

Google Add Google Posts In Local Knowledge Panel

If you are logged into your Google My Business account and do a search for your business, you may see a call to action from Google to add Google Posts to your Google local knowledge panel. Here is a screen shot from my business where Google is saying “add a post, tell customers about a special event, deal or product.” This is only visible to me, because I have rights to add posts to my Google My Business listing. Here is a screen shot: I am not sure if this…

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SEO 

How to defend yourself against an ongoing negative SEO campaign — Part 4

There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down. You know what negative SEO is (and isn’t). You know how to audit your site to determine if you’ve been hit. You know how to protect yourself to limit your exposure. Now it is time to discuss how to defend yourself against an ongoing negative SEO campaign. Who is attacking you? There are a…

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google 

Google’s Aug. 1 core algorithm update: Who did it impact, and how much?

Google would not tell us how much of the search results were impacted by this update, as Google has done in the past with Panda, Penguin and others: Finally, we know the update has been fully rolled out and is done as of sometime yesterday or earlier. Who was impacted by this update As we explained above, Google said this is a “global” update, which implies every niche and every type of site could have been impacted. But based on the data that I’ve been seeing from surveys, multiple data…

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Latest News 

Stripe is Now Allowing Businesses to Issue Their Own Credit Cards

Stripe has just revealed that it will be offering businesses the capacity to make their own credit cards. The online payments company also announced that they will be using Mastercard and Visa as the operating networks for their new service, aptly called “Stripe Issuing.” The company explained that the service is “an API for creating cards and new business models” and can be utilized to develop a variety of credit cards, both physical and virtual. For instance, Stripe Issuing can be used to create expense cards with customized credit limits…

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