You are here

Author: news

Bing 

5 things that Bing does better than Google

news

I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high…

Read More
Social 

4 Ways to Steal Your Competitor’s Social Media Followers

news

Social media is a great tool for boosting a company’s online presence, build their brand, drive traffic to one’s website, and close sales. However, building a decent following is challenging. One effective way to build a following is to tap into an already existing base – that of the competition – and convince their followers to choose you instead. Here are four ways on how you can steal your competitor’s followers. 1. Start Casting Your Networking Net Successful business owners have one particular skill in common – they’re all expert…

Read More
Social 

New Drop Box Add-On Makes it Easier to Find and Share Files in Gmail

news

Dropbox took advantage of the Google Next event to reveal its new Gmail add-on. The first product of its partnership with Google, the extension will make it easier for Dropbox users to find, send, and save files from inside their Gmail inbox. Gmail users who install this new plug-in will be able to attach a Dropbox file to their email by linking it directly to the relevant file or folder stored in the hosting service. And since the content is attached as links, file size is not an issue. Recipients…

Read More
Technology 

Facebook Combats Fake News With Related Articles and Updated Machine Learning Technology

news

Facebook is making steps to ensure that everyone gets their facts right before forming their own opinion on a topic trending on the popular social media platform. Recently, the company tweaked its Related Articles feature and introduced an updated machine learning technology to help spot potential misleading or fake news. Facebook’s Related Articles feature, which is basically a list of recommended articles appearing after a post, was introduced in 2013 as a way to expose readers to other viewpoints from different sources on the same topic. With the additional information…

Read More
business 

Businesses Struggle to Fill Open Positions as US Workers Quit Their Jobs in Record Numbers

news

According to the latest statistics from the Bureau of Labor, a large number of US workers have been quitting their jobs recently. In May, US workers said goodbye to their jobs in record numbers. The statistics showed that 2.4 percent of employees left their companies that month, a higher number than the previous high reached in April 2001. Some analysts see this as a positive indication of how strong the job market is these days. After all, employees usually only quit their jobs for greener pastures. People who switch employment often receive…

Read More
Marketing 

5 Ways to Stop Ad Fatigue From Killing You Facebook Campaign

news

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also led to “Banner Blindness,” a psychological effect wherein people become blind or indifferent to the ads they see. Banner blindness is essentially the consumer’s defense mechanism in the face of an abundance of information. This means that at some point, your ads will no longer be effective as your audience…

Read More
google 

Google to yank advertisers’ option to exclude all mobile apps from display campaigns

news

It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads. This article has been significantly updated to reflect changes that will be clarified in the Google Ads help center. When Google Ads (formerly AdWords) uses the word “simplify,” waves of concern ripple through the paid search community that the opposite will be true, controls will be lost and campaign performance will be affected negatively. The latest torment is coming from Google’s move to “simplify” targeting controls…

Read More
SEO 

You need 23 keywords in a blog post to rank well. Not.

news

As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for an exact number or percentage that defines an ideal “keyword density” for web pages and blog posts. They feel there is a sweet spot, and if they hit it, the traffic will come pouring in! Sadly, that’s not exactly the case. In fact, keyword density is a useless metric when it comes to…

Read More
World 

5 Ways to Boost Your Brand Using Social Media Polls

news

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak and use to listen to your target audience, similar to doing marketing research. Because choices are provided, users can participate in the polls without fear or apprehension of giving a wrong answer. And since replies…

Read More
Marketing 

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

news

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live in, where you can do whatever you like,” Palmer said. “I got this little old car: the top half was brown and the bottom half was gold! But what it meant was you could then start to just do things on your own. So there’s a sense of freedom.” “Buying…

Read More