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Author: news

google 

Google hotel search results testing ‘price insights’

news

Google is now testing “price insights” in its hotel search listing results. Price insights show a searcher if they are getting a good deal or not for a specific hotel, date range and hotel they are looking at. When you are looking at a specific hotel, Google might show you a box that reads “this hotel costs more than similar hotels nearby.” That button will let you explore hotel price insights in Google search. This feature was first noticed by Sergey Alakov, who said this is currently being tested. I…

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Social 

Facebook’s Takes Steps to Remove Posts That Incite Violence

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A recent Congressional hearing revealed that Facebook’s policies regarding fake news and posts that encourage violence need to be revamped. Now the social media giant is finally taking steps that will allow the platform to take down hateful and violence-inciting posts. Facebook said that it will utilize its image recognition technology to target posts and status updates that were created or shared with the goal of “contributing to or exacerbating violence or physical harm.” Posts that fall under this category will be flagged and removed. Facebook will reportedly be assisted…

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SEM 

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

news

Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign at the right time and provide consumers with a relevant, frictionless experience — whether they convert online or over the phone. Join paid search experts from Elite SEM and DialogTech to learn new strategies to…

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SEO 

Here’s why you should start thinking of content marketing as an SEO strategy

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SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach to SEO comes in the form of content marketing. For SEO to work, we need a human touch, but also financial and creative resources. Fortunately, SEO experts can take advantage of tools that were designed…

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Latest News 

5 Slackbots to Improve Your Business Operations in 2018

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Slack has become one of the most widely used team collaboration tools on the market due in large part to its flexibility. More than just a messaging platform, Slack offers a variety of customizable tools and apps to its over six million daily active users, two million of which are paid.  Among the tools that make Slack flexible and easy to use are chatbots. Called Slackbots, these chatbot assistants are integrated into Slack conversations. And contrary to what their name suggests, these bots do not slack off. They are designed to…

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Marketing 

5 Brands That Used Influencer Marketing to Raise Their Profile

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Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting or selling products or services via influencers, or people who have the ability to affect a brand. Where the main influencers before were celebrities and industry leaders, today’s influencers are more varied. Nowadays, top brands are seeking out bloggers, food critics, makeup mavens and celebrities who rose to fame on…

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Bing 

Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools

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Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your JSON-LD markup. Second, he announced support for a Bing AMP viewer. Bing AMP viewer Bing AMP viewer will be rolled out this summer and will make AMP-enabled web pages work directly from Bing’s mobile search results. This will work similarly to the way Google returns AMP pages within its mobile search results. Here is a photo of the announcement from…

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google 

Trolls propel Trump to top Google ratings for ‘idiot’

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The practice, known as “Googlebombing,” is the latest stunt in a longstanding cat-and-mouse game between Google and activists who have the technical savvy to influence search rankings. In the current exploit, several posts on Reddit associating Trump’s name, photo and the word “idiot” received tens of thousands of upvotes, which Google uses as an important ranking signal. Media sources such as The Guardian, Fortune, The Hill and others writing about the story also influenced the placement of images in search results. Often broadly referred to as Googlebombing, this manipulation of…

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Social 

Snap Inc. Responds to Critics of Its App’s Redesign

news

They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a bit too much for its users to endure. A reported 1.2 million Snapchat users have now joined hands in a petition for the app to revert back to its old ways. However, it seems that Snapchat is bent on making those redesigns permanent. In fact, the company issued an official response to the petition by explaining that the changes are meant to enable users to…

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SEM 

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2018

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Inbound callers are proving to be highly engaged with brands, and they convert more quickly than customers who do not use the phone to interact with businesses. According to “Pick Up the Phone: Your Best Customer Is On the Line,” published by Forrester Consulting, the majority of marketers deploying ads that prompt customers to initiate a phone call say those customers convert an average of 30 percent faster and spend an average of 28 percent more. As a result, 70 percent of marketers surveyed by Forrester say they currently use…

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