news, Author at Latest News, Headlines at Peter Zmijewski

Bing Webmaster Tools API Down For Over 5 Days

August 4, 2018 news

Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no one complaining even after five days of it being offline. Mike said on Twitter “Bing Webmaster Tools API goes down for 5 days and no one notices? Sad…” Here is his screen shot where you can see the API throwing an error code when trying to get a list of…

google

Report: Google mobile speed update has no impact on general mobile rankings

August 3, 2018 news

The Google Speed update, which began rolling out on July 9, has reportedly so far had almost no impact on downgrading the ranking of mobile pages in the Google mobile search results in general. The SEO PowerSuite folks looked at about 33,500 keywords, 1 million pages of search results and the positions from one to number 30 before and after the update and have come to the conclusion that there was no change in ranking, even for many slow pages, a week after the Speed Update was released. They ran the…

SEM

Why Live Streaming Should Be Part of Your Marketing Strategy in 2018 Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

August 3, 2018 news

More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t exactly a brand new one, as it has been around since 2011. But when Facebook launched its Facebook Live feature in 2016, live streaming was brought to the forefront. Live streaming has rapidly grown in popularity because of its low cost and its sense of immediacy that gives viewers the…

SEM

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

August 1, 2018 news

Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower growth for Bing and Yahoo in Q2 came from lower CPCs for both Bing Product Ads and text ads. Google search spend growth slowed for the third straight quarter, driven by lower click volume. Google search ad spending grew 18 percent, while Bing and Yahoo search ads spending increased by 11 percent year over year. Mobile devices (phones and tablets) generated 60…

SEO

Rookie link-building and content outreach mistakes you won’t make twice

July 31, 2018 news

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes. Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where all the email I sent went to the trash folder because I used a term associated with spam in the subject line. The fact I launched a huge content campaign the same day Donald Trump…

SEO

Be careful what content you cut from your site

July 26, 2018 news

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your site can make content management seem overwhelming, so it’s understandable an organization may want to cut down on the quantity of content to make the effort more manageable overall. However, be careful what you cut! All too often in organizations, the various stakeholders for the website work in disparate groups…

Amazon Sets Sales Record on Prime Day 2018, Reports 100 Million Products Sold

July 25, 2018 news

Amazon has concluded its record-setting online shopping event this year. Called Prime Day, the 36-hour shopping period that ran from July 16 to July 17 was said to have surpassed Cyber Monday, Black Friday, and last year’s event. In a recent press release highlighting its success, the company didn’t disclose sales growth or exact figures but reported that Prime members bought more than 100 million products during the sales event. According to CEO of Worldwide Consumer Jeff Wilke, Prime Day was an opportunity to reward its members with the best deals and…

Marketing

Snapchat is Now Selling Merch with Launch of New Snap Store

July 25, 2018 news

Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app. Snapchat Inc. just opened up the Snap Store today, a new feature that lets users buy merchandise. Currently, it appears that the company is still testing the waters as the online store does not yet offer a lot of items for sale. For now, you will be able to purchase a Dancing Hot Dog Plushie that…

Bing

Intent-based keyword research: Let Google be your guide

July 25, 2018 news

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume, competition level, suggested bids or any of the other metrics you see in a keyword research tool like Google’s keyword planner. While all of these metrics are helpful, the most important trait of any keyword is the intent behind it. From a data perspective, a…