news, Author at Latest News, Headlines at Peter Zmijewski

Bing Ads rolling out UI updates to make bulk analysis & changes easier

July 18, 2018 news

Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First, it is making it easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. A new “Location” option in the Settings tab will show the targets set in multiple campaigns in one place. Before this update, users had to run a geographic report from the Reports section to see location target performance and then make changes at the individual campaign level. To make changes…

google

Google Assistant gets more helpful

July 18, 2018 news

Google Assistant, the app that answers questions and helps you get things done, has been enhanced with an eye toward automatically putting your daily tasks front and center on your phone. Initially launched as a search feature that also allowed you to do things like make quick phone calls, send text messages, set reminders and more, the new features provide curated information based on the time of day, location and your recent interactions with the Assistant. Based on your calendar and itineraries, you’ll see travel times to your next destination.…

SEM

Google shows ‘People also search for’ suggestions in ad results, too

July 18, 2018 news

This week, some marketers noted that Google’s organic “People also search for” box of suggested queries is showing up within the paid search results after a user clicks on an ad and then goes back to the search results page. We hadn’t noticed this feature displaying within the paid search results before either, but it turns out the inclusion of these suggestions in the ads section isn’t all that new. We’ve learned Google began showing the “People also search for” suggestions in paid search results on mobile in September 2017…

SEO

15 checks you should make when choosing a link partner

July 18, 2018 news

When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most websites don’t “just” accrue links on their own if they are focused on ranking; they use some sort of link-building tactic to attract them. Link-building companies like mine offer these services and start all projects with a look and evaluation of the sites we’ll be contacting for links. Good link partners are key to a good linking…

Google Releases ‘No-Nonsense Guide to In-App Ads’

July 14, 2018 news

Google announced the release of a new ebook called The No-nonsense Guide to In-App Ads, which is designed to give you a comprehensive overview of in-app advertising. It covers eCPM, Fill Rate, Demand, Inventory, how businesses make money from advertising, how PPC works, a basic explanation of ad networks and how they can help you monetize your app, and how to choose the right ad network. This is the latest in Google’s “No-nonsense” series, which also includes ebooks on growing your app and app monetization. This one is obviously an…

Marketing

Former Facebook and Google Employees Form Coalition Against Tech Addiction

July 14, 2018 news

If there’s one group of people who best know the negative effects of tech addiction, it would be the Silicon Valley technologists who helped companies like Facebook and Google implement methods to steer the public’s attention. Now, former employees of these tech companies have banded together to speak against the addiction they had a hand in creating. “We were on the inside, we know what the companies measure,” former Google in-house ethicist Tristan Harris explained. “We know how they talk, and we know how the engineering works.” Harris is the co-founder…

Bing

SMX Advanced Recap: Bing’s Fabrice Canel keynote

July 14, 2018 news

For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are getting better at sentiment analysis. If you search on whether video games are good for you, you’ll get one set of results, and if you search on whether they are bad for you, you’ll get a different set of results. You can also get multiperspective answers offering different opinions. Bing…

google

Google Posts adds ‘call now’ button

July 14, 2018 news

Google My Business has added the ability for businesses to add a “call now” button to their Google Posts. Before, the call-to-action options on the Google Posts for the “What’s New” box included “book,” “order online,” “buy,” “learn more,” “sign up” and “get offer.” Now Google has a new option that lists the business’s phone number. Here is a screen shot: When I tested the “call now” button, it put in my business’s toll-free 800 phone number. I did not have the ability to change it to a different number.…