news, Author at Latest News, Headlines at Peter Zmijewski

PPC’s #fakenews: 9 ways bad numbers might look good

July 14, 2018 news

Today’s news landscape makes it tough to separate truth from fiction. Between news hackers and special-interest propaganda, it’s harder than ever to find a source of information you can trust. Search marketing should be immune to it all. After all, we’re a metrics-first business. We count clicks, we tally conversions and we do difficult math to calculate return on investment (ROI). But did you know it’s super-easy to fake your way to seemingly good performance, due to rookie errors, bad habits or dirty tricks? Here’s how to arm yourself against…

SEO

How to be proactive and prevent a negative SEO campaign — Part 3

July 14, 2018 news

In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With the basics out of the way, it’s now time to look at how you can keep your website safe from negative SEO (search engine optimization) campaigns. To start, I have some bad news: There is no such thing as being hackproof. And there is no such thing as being negative SEO-proof! All you can reasonably do is take action to lessen the probability of becoming a victim…

4 Accounting Software to Consider Using for Your Small Business in 2018

July 12, 2018 news

Small business owners understand how crucial it is to have a handle on their finances. Unfortunately, most small businesses can’t afford to hire a full-time accountant. However, a good accounting software makes it easier to monitor business accounts. It can also track expenses and bills, creates invoices, manages inventory and generates reports that help evaluate how a business is doing. There are several factors that one should consider when choosing accounting software. An interface that’s easy to navigate and understand is one such factor. Small business owners should also consider…

Marketing

5 Ways to Establish Core Brand Values

July 12, 2018 news

Your brand is more than just your company or product name. It’s one of the best ways of setting yourself apart from your competitors. Unfortunately, many business owners are confused as to what “branding” really means and how it affects their company. In a nutshell, your brand value reflects the values your company holds. It embodies your company’s history, vision, and mission. It also stands as your promise to your client with regards to what they can expect from the products and services you offer. Consider brands like Nike and…

Bing

Bing Ads recommends updating final ad URLs to HTTPS if supported

July 12, 2018 news

With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, Bing Ads suggests three options for bulk updating HTTP URLs. The bulk uploads feature in the Bing Ads web interface. Bing Ads Editor. Bing Ads API, for those with access. If you’ve got a list of to-do’s, you might check your analytics to see how much traffic from your Bing campaigns comes from Chrome and prioritize this…

google

Google’s URL inspection tool now available for all users

July 12, 2018 news

Google has confirmed on Twitter that two weeks after releasing the URL inspection tool in the new Google Search Console, it is now available to all users. When the new tool was first released, it was only available to a limited number of users. Google began rolling it out slowly to more and more users, and at this point in time, 15 days after the first announcement of the tool, Google says the tool is available for all. You can access the tool within the new Google Search Console over…

SEM

Say goodbye to low Quality Score with this Google Ads script

July 12, 2018 news

Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to us all, they’re also a real eyesore and annoyingly hard to fix. To help with this, I’ve written a Low Quality Score Keyword Alert script! If low Quality Score keywords are wasting your money, this script will help you find out where they are in order to tackle the problem head-on. What is Quality Score? One of the ways Google measures ad…

SEO

Link to my awesome content, please!

July 12, 2018 news

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a thoughtful link-building outreach campaign, because no matter how awesome your content may be, no one will link to it if they don’t know it exists. In this article, I’m going to talk about link-building outreach, an equally important aspect of link building at a tactical level. I’m also going to…

What You Should Know About Google’s GDPR Consent Plan for Publishers

July 5, 2018 news

Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection and use of personal information in targeted ads. And Google’s consent plan is something that ad giants like Facebook and Amazon can follow. “To comply, we will be updating our EU consent policy when the GDPR takes effect and the revised policy will require that publishers take extra steps…