news, Author at Latest News, Headlines at Peter Zmijewski

LiveRamp brings its search targeting to Bing Ads

June 19, 2018 news

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service. With Google’s Customer Match, a brand can target customers with ads in Google Search results. A Honda dealer in Boston, for instance, can target previous and current customers for a sale at its dealership when that user searches for, say, “Honda CRV.” The dealership can upload the email addresses, phone…

google

Google Tests ‘Smart Reply,’ Sends Contextual Replies to All Your Favorite Chat Apps

June 19, 2018 news

Replying to common messages received via your Android device will soon be a lot easier. Google is developing an app that will give you a selection of preformatted responses allowing you to reply with just one click of a button. The new project is aptly named “Reply,” which can be viewed as the mobile version of Google’s Smart Reply feature that is available in Gmail and Allo. The upcoming app, which will be initially available to Android users, will use artificial intelligence to automatically create response suggestions to inbound messages.…

SEO

How to determine if you’ve been hit by negative SEO

June 19, 2018 news

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques. If you need a refresher or missed the first article, here it is: What Negative SEO is and is Not. As you progress through the following steps to try and diagnose what happened, you’ll need to honestly ask yourself whether the decline you’re facing is…

SEM

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

June 19, 2018 news

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. With the changes, users can turn off some of the interest signals that Google uses for targeting ads. The options are located in the “Personal info and privacy” section of users’ account Ad Settings. The feature allows users to manage their ad settings and opt out of allowing Google to personalize ads per data it collects on users, including…

Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

June 14, 2018 news

To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics on specific ad metrics. Google Adwords is giving advertisers more ways to determine the performance of their click-to-message campaigns by introducing new ad metrics for the product. In a recent blog post, the company announced…

Marketing

Facebook’s Plan to Include Videos in Its News Feed Draws Suspicion from Publishers

June 14, 2018 news

Facebook has been under pressure to combat the prevalence of fake news on its platform, which prompted the company to implement measures such as blocking ads from companies that shared unreliable content last year. But the social media giant is taking a step even further by making legit videos from trusted news outlets more accessible to its users. Facebook is currently wooing 10 major news organizations to supply its platform with news video updates daily. If the plan pushes through, these news videos will be 3 minutes in length which…

Bing

Bing is latest to ban cryptocurrency ads

June 14, 2018 news

In another blow to cryptocurrency marketers, Bing Ads is banning ads promoting cryptocurrency sales, offerings and related products. Facebook, Google and Twitter banned cryptocurrency ads earlier this year. “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers,” wrote Melissa Alsoszatai-Petheo, a Bing advertiser policy manager, in the announcement. Bing Ads is disallowing ads for cryptocurrency, cryptocurrency-related products and unregulated binary options (also called…

google

Google adds college search knowledge panel

June 14, 2018 news

Google has announced a new search feature designed to help would-be college students find the right school for them. When you search for college-related topics on the engine, Google will now show you more ways to “explore educational options and find a college that meets your needs.” As part of its effort to give searchers a complete picture, Google will display the cost of going to college for both parents and students, showing information about the average cost after student aid is applied, including breakdowns by household income. Additionally, results will show “graduation…