news, Author at Latest News, Headlines at Peter Zmijewski

5 PPC mistakes you’re probably making in your campaigns

June 14, 2018 news

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. PPC marketers are only human, after all, but by avoiding some common campaign mistakes, you can become a number-crunching PPC machine. Want to know if you make the PPC grade? Take this short quiz below:…

SEO

How to build authoritative links with data-driven content

June 14, 2018 news

Looking for the extra punch your content needs in order to earn links from your outreach and publishing efforts? One important solution lies in a place that may not sound exciting: data. We all understand the importance of search engine optimization (SEO) and link building in particular. But earning links can be hard unless we understand why people link. Most people who link to a web page are looking for something to support a claim or back up their narratives; they are looking for data to support their ideas. Let’s…

Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

June 13, 2018 news

Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site. With more than a billion members across millions of active groups, Facebook is putting in an effort to help community managers handle nearly every activity each day. That’s why admins will now have a dedicated customer support service to handle queries and reported issues. And with more…

Marketing

5 Ways to Use FoMO in Your Online Marketing Strategy

June 13, 2018 news

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid of missing out on the latest trends, products, and ideas. Why FOMO Works as a Marketing Strategy While FoMO was only included in the Oxford dictionary in 2013, the idea has been around for a long time. Every generation,…

Bing

Bing Ads brand CPC taking the elevator — up

June 13, 2018 news

Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which brand CPC was actually declining. This despite the fact that Google brand top-of-the-page and first-page minimum bid estimates continued to decline steadily through the end of 2017. While this sudden reversal continues to be somewhat of a mystery, another brand cost-per-click trend continues to take hold on Google’s primary US-based competitor, Bing, where CPC growth has accelerated quickly over the past several months…

google

Commemorating 20 years of Google

June 13, 2018 news

Later this year, Google will celebrate its “official” 20th birthday. To acknowledge Google’s two decades of providing services used by most people around the world on a daily basis (not to mention being the primary reason so many of us are employed in search marketing), we’re kicking off a series of articles covering the history of internet search. In addition to recounting the legacies of some of the first online information seeking tools, I’ll also be tracking down many of the key players who laid the foundations for our industry…

SEM

Introducing Search Engine Land’s ‘Guide to PPC’

June 13, 2018 news

Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo Gemini, getting (and staying) up to speed with paid search can be a challenge. That can mean a lot of frustration and wasted money. Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and what to consider before launching a campaign) to more advanced aspects,…

SEO

How to understand searcher intent and use it to boost SEO rankings

June 13, 2018 news

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding the intent behind a given keyword search. A user wants to find specific information, and search engines have advanced algorithms and large amounts of traffic they analyze to determine which results are the best match for a keyword. Understanding the broad categories of intent is crucial to developing a search…