Category: SEO

From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of  $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means we need 111 clients to clear $833,000 monthly. Because this is the SEO industry, we lose about 5% of our business every month from clients changing their goals or just wanting something else, so they…

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Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching. The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Let’s explore why…

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Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024. In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini, is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.\ Meanwhile, Google continues to stress the importance of quality and…

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A few months ago, I asked you all to take a poll around if you have ever hurt a web site using spammy links to downgrade their rankings in Google search. The good news is that 66% of those who responded said they never tried to do so. But of those that did try, 59% said they were able to hurt a web site with spammy links and 41% said there were unsuccessful. We had 375 responses and 248 responded that they never tried doing this. But the other 127…

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So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal” if you use brackets a lot of quotes or brackets. Why? Because maybe, just maybe, Google will think that “SEO” means something different than [SEO] or (SEO)? The question came up on Twitter and Pete Meyers from Moz answered it and John Mueller responded to his answer with a thumbs…

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As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and desktop follow the same basic principles and best practices, there are nuances and discrepancies that need to be factored in to your overall strategy. Part of this is the keyword rankings: you won’t ever know…

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On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset of products), sort orders (show products in different orders) and pagination (break long lists of products into multiple pages). From a search engine optimization (SEO) perspective, creating more pages that break out different aspects of products users might search on is generally a good thing. Offering more pages enables you to compete more effectively for the long-tail of search for…

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Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process? As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. To accomplish this, we address the following questions: Without understanding the reasons why people search, SEO professionals will often misinterpret or improperly classify keyword phrases. What are people…

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Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddit-style! Hi, everybody. I am Andrew Shotland, founder of Local SEO Guide. Seems like every day, we run into multi-location and small businesses having problems with their local and organic Google rankings. My guess is you are reading this because you’ve got some problems of your own. So go ahead. Ask me anything! Note to the uninitiated: This post is done in the style of a Reddit AMA (Ask Me Anything), in which users ask questions to people…

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