Category: SEO

As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and desktop follow the same basic principles and best practices, there are nuances and discrepancies that need to be factored in to your overall strategy. Part of this is the keyword rankings: you won’t ever know…

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On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset of products), sort orders (show products in different orders) and pagination (break long lists of products into multiple pages). From a search engine optimization (SEO) perspective, creating more pages that break out different aspects of products users might search on is generally a good thing. Offering more pages enables you to compete more effectively for the long-tail of search for…

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Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process? As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. To accomplish this, we address the following questions: Without understanding the reasons why people search, SEO professionals will often misinterpret or improperly classify keyword phrases. What are people…

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Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddit-style! Hi, everybody. I am Andrew Shotland, founder of Local SEO Guide. Seems like every day, we run into multi-location and small businesses having problems with their local and organic Google rankings. My guess is you are reading this because you’ve got some problems of your own. So go ahead. Ask me anything! Note to the uninitiated: This post is done in the style of a Reddit AMA (Ask Me Anything), in which users ask questions to people…

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When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole. With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos. An easy collaboration…

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Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking these statistics can literally mean…

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Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do…

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Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI. Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO…

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Because social media shares are not Google ranking factors, many companies ignore social media in their SEO efforts. That’s a mistake for two reasons. First, while social media shares have no direct impact on SEO rankings, shares can indirectly improve SEO in very meaningful ways. Second, other aspects of social media marketing aside from shares have a positive effect on SEO. Here are the top six ways social media builds SEO: 1- Backlink Generation Backlinks are a tremendously important ranking factor — so much so that an SEO campaign may…

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Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization. You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. If…

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