Category: Social

The new resources aim to help advertisers better understand Reddit’s audiences, unique targeting capabilities and ad formats. Reddit has updated its on-demand learning hub with new features, courses and certifications. The platform has rolled out a new “Boost 2.0 Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. Reddit designed the new courses to help advertises level up their knowledge of its ad offering and develop a deeper understanding of its: Audiences Unique targeting capabilities Ad formats Why we…

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Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to her. Now add the fact that she…

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Meta has set the record straight, saying it is not bringing ads to WhatsApp, despite a report this week claiming otherwise. Financial Times reported that Meta was considering introducing ads into WhatsApp in an effort to boost revenue. WhatsApp head Will Cathcart took to X to quash the report. This @FT story is false. We aren’t doing this. Also it looks like you misspelled Brian’s name… Will Cathcart (@wcathcart) — September 15, 2023 This is a rumor that seems to reappear every year or two, but Meta has so far not opted…

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TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […] TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social…

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Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost the reach and efficiency of campaigns. Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions. It’s a new tool available in the Reddit Ads Manager. It…

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Brands can get started using a new feature called the Search Ads Toggle. TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of an advertiser’s TikTok video ad buy. It leverages existing In-Feed Ad creatives to display adverts alongside organic search results from related user…

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The changes were announced after X was criticised for failing to pay content creators on time earlier this month. X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more content creators to get paid for posting on the Elon Musk-owned platform. Why we care. X’s ads…

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An Australian Senate committee is recommending WeChat be banned from government devices, much like TikTok. Australia joined the US, UK, Canada, and the EU, banning TikTok from government devices in April 2023. According to AP News, the Australian Committee on Foreign Interference through Social Media is recommending that ban be extended to include WeChat, the popular messaging app that is also based in China. “It tackles both the problems posed by authoritarian-headquartered social media platforms like TikTok and WeChat and Western-headquartered social media platforms being weaponized by the actions of authoritarian governments…

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LinkedIn is developing a new AI assistant called LinkedIn Coach, that will help users get the most from the networking platform. App researcher Nima Owji made the discovery and tweeted about it: It’s an AI ASSISTANT that helps you apply for JOBS, learn new SKILLS, and find more ways to CONNECT with your network! LinkedIn has been working to integrate AI with its tools and services, announcing in April that it would roll out features to help users take advantage of AI for resume creation. Company spokesperson Amanda Purvis told The Verge it “will…

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WhatsApp has added a new feature that eases one of its biggest pain points: messaging individuals that aren’t in your contact list. According to WABetaInfo, WhatsApp has recently rolled the feature out to users, with it already appearing in the latest version of both the Android and iOS app: In the past few weeks, WhatsApp released a highly anticipated feature that allows users to initiate chats with unknown people by simply searching for their phone numbers. Users always experienced certain limitations when trying to initiate a chat with someone on WhatsApp…

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