Category: Social

WhatsApp has added a new feature that eases one of its biggest pain points: messaging individuals that aren’t in your contact list. According to WABetaInfo, WhatsApp has recently rolled the feature out to users, with it already appearing in the latest version of both the Android and iOS app: In the past few weeks, WhatsApp released a highly anticipated feature that allows users to initiate chats with unknown people by simply searching for their phone numbers. Users always experienced certain limitations when trying to initiate a chat with someone on WhatsApp…

Read More

A new report predicts that Apple will begin mass production of the iPhone 15 in August, with the company targeting 84 million units in 2023. According to 9to5Mac, Jeff Pu of Haitong International Tech Research says the Cupertino company is preparing to begin production on the new iPhone model, one that will bring a couple of changes over previous generations. The iPhone 15 Pro Max is expected to cost more than its iPhone 14 counterpart. It is believed the price increase is the result of exclusive features on the most expensive…

Read More

Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded. TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration. Should their submission get approval from the marketer, that creator will then receive payment based on the video’s performance. Why…

Read More

Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement. Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement. What’s new? Meta published…

Read More

You could soon be able to run ads on video streaming services targeting LinkedIn’s 930 million subscribers. Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience…

Read More

Twitter’s reputation as a deadbeat company under Elon Musk continues unabated, with the company refusing to pay its Google Cloud bills. Twitter has been in hot water numerous times since Musk’s buyout over not paying its bills or honoring contractual obligations. The latest issue, however, could have major repercussions, crippling the teams responsible for combating spam, child abuse material, and more. According to Platformer, the company is refusing to pay its Google Cloud bill, a service used heavily by the company’s trust and safety teams. The social media platform has been working to…

Read More

Here’s everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement. Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal. Of note, Instagram: Separated Feed and Stories into two separate sections. Put…

Read More

WhatsApp has added a major new feature, giving users the ability to edit messages after they’ve been sent. Everyone has experienced the frustration of sending a message only to realize it’s riddled with typos. While many messaging services offer the ability to delete a message, giving the user the opportunity to resend a corrected one, WhatsApp is taking it a step further by adding the ability to edit sent messages. The company announced the feature in a blog post: For the moments when you make a mistake or simply change your…

Read More

LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections. Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. New Help documentation. LinkedIn has added new Restricted and hibernated account filtering Help documentation. It explains: “In order to better support LinkedIn members and contributors with more reliable engagement and reach insights, restricted and…

Read More

A new beta of WhatsApp is bringing a welcome feature, giving users the ability to toggle the new side-by-side interface for tablets. A recent update to WhatsApp introduced a new interface for tablets that took advantage of the increased screen real estate compared to a phone. Users who preferred the old interface were out of luck, with no way to switch back. According to WABetaInfo, WhatsApp is testing a feature that would allow users to toggle side-by-side view off and use the old phone-style interface on tablets. WhatsApp side-by-side toggle –…

Read More