Google Analytics 4 bug causes data gaps in reports
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug.
Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below:
The screenshot was shared in the Google Analytics Help Center.
In response, 15 others confirmed they were experiencing the same issue:
Why we care. If you are experiencing this problem, rest assured that the bug has been submitted to Google in Issue Tracker. Additionally, your data is not lost – you can still generate reports on traffic in Exploration reports or Standard reports using a different dimension such as source/medium.
What Google is saying. Google did not immediately respond to Search Engine Land’s request for comment.
